Collect, moderate, display and reuse authentic customer content with traceable consent, stable product identity and markup parity.
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Use the free audit or a strategy call to map these frameworks to your current website, market, and revenue goals.
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Direct answer
Reviews and user-generated content help only when readers can understand what was submitted, for which product, under what moderation and incentive conditions. Never fabricate reviews, hide material incentives, or mark up ratings that users cannot see. Store a stable UGC Trust Record and publish clear moderation and disclosure rules.
Key takeaways
Store stable review ID, product/variant identity, submission channel/date, purchase-verification method if any, incentive/disclosure, consent and reuse rights, moderation state/reason, edits, rating/text, locale, response/correction and deletion/retention status.
Moderate for fraud, irrelevance, abuse, personal data, prohibited content and product mismatch while preserving legitimate negative feedback. Publish clear rules and distinguish verified purchase from unverified experience without implying certainty the process cannot prove.
Google's Product structured-data documentation allows product pages to provide ratings/reviews, subject to structured-data policies and visible content.
Google Merchant Center's Product Ratings policies seek accurate, relevant and non-fraudulent content and require stable review data for feeds.
A free sample was provided without a required positive review. The review may be eligible under the business's approved policy, but the incentive remains disclosed and it is not labeled an ordinary verified purchase.
Taskcover can help design a UGC Trust Record so review moderation, disclosure and markup stay consistent across the catalog.
No. Ratings and review markup should only describe content that is genuinely visible to users on the page.
Not necessarily, if it is eligible under the business's approved policy, but the incentive must remain disclosed and it should not be labeled an ordinary verified purchase.
No. Moderation should target fraud, irrelevance, abuse, personal data, prohibited content and product mismatch while preserving legitimate negative feedback.
Taskcover can help build a UGC Trust Record and moderation policy that keeps reviews authentic and markup accurate.
Google Search Central · Accessed: July 13, 2026
Google Merchant Center Help · Accessed: July 13, 2026
Risk-tier claims, prefer primary evidence, preserve context and keep a claim-to-source record that supports corrections and freshness.
Choose a truthful product-page state from availability, return likelihood, substitutes, support value and demand — not a universal delete rule.
Separate feature, capability, solution and use-case ownership; match claims and proof to the decision each page supports.
Use the free audit or a strategy call to map these frameworks to your current website, market, and revenue goals.
Taskcover uses necessary storage for security and forms. You can choose whether we use preferences, analytics, and marketing measurement.
