Improving city-level rental car visibility, Google Maps presence, UX, and conversion for Avis Canada.
Taskcover Agency connected city landing pages, Google Business Profile improvements, technical performance, review signals, authority links, and conversion UX.
Client
Avis
Focus
Franchise and multi-location
Period
Canada multi-location growth campaign, 2023-2024 recognition context
Overview
Avis needed high-intent car rental searches to reach the right city and branch pages while improving trust and booking confidence.
Client Background
Avis Car Rental is a global rental car brand owned by Avis Budget Group, known for its long history in car rental and service positioning around trying harder for customers.
Starting point
The source notes that pandemic demand pressure reduced Avis revenue by 39.94% year over year in 2020, making digital recovery and high-intent local visibility important.
Challenge
Car rental search is city-specific and map-driven. Avis had to win competitive terms, local branch visibility, technical speed, and booking conversion together.
Reach 100% top 10 keyword coverage in North America for core car rental terms as a campaign objective.
Increase natural Google traffic by at least 30% within 12 months as an objective.
Make traffic growth translate into bookings.
Improve city-level Google Maps and Google Search visibility.
Strategy
Create and optimize local landing pages and avis.ca paths for city and near-me intent.
Update Google Business Profile content with real photos, reviews, and location keywords.
Improve technical performance and authority links.
Publish travel and car-rental content around trust and comparison intent.
Execution
Workstream 1
Local landing pages
Built city-level paths around car rental and near-me demand.
Workstream 2
Google Business Profile
Updated profiles with local information, images, reviews, and terms.
Workstream 3
Technical performance
Improved speed and user experience.
Workstream 4
Authority/content
Supported travel forum and comparison queries.
Services Delivered
- Local SEO
- City and branch-level rental visibility.
- Technical SEO
- Speed and page experience improvements.
- Content Marketing
- Travel and car-rental comparison content.
- Franchise SEO
- Multi-location search architecture.
Results
- Avis appeared in top 3 Google Maps positions in major cities, with local searches up 30%.
- Organic traffic increased 40%.
- Page load time improved from 4.2s to 2.1s.
- Bounce rate fell from 65% to 45%.
- Conversion rose from 2.7% to 3.3%.
- Direction clicks and Avis searches on Google Maps increased 30%.
- Avis Canada was recognized as Canada's Leading Car Rental Company in 2023 and 2024 by World Travel Awards.
Key Metrics
Local searches
+30%
Published source result connected to top 3 Google Maps visibility in major cities.
Organic traffic
+40%
Published source result for natural search traffic growth.
Page load time
2.1s
4.2s -> 2.1s
Published source result for performance improvement.
Bounce rate
45%
65% -> 45%
Published source result for bounce-rate reduction.
Conversion rate
3.3%
2.7% -> 3.3%
Published source result for conversion rate lift.
Visual Gallery
Verified case study
Key Learning
Multi-location SEO succeeds when city landing pages, map trust, technical performance, and booking conversion all reinforce the same local intent.
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