Building launch-stage visibility, content architecture, paid support, and buyer confidence for NovaWorld.
Taskcover Agency connected SEO foundations, content marketing, social media, performance ads, and buyer journey clarity for a major resort real estate brand.
Client
NovaWorld
Focus
Real estate
Period
2020-2022 digital growth engagement
Overview
NovaWorld needed to move from launch-stage visibility into sustained digital demand for high-value resort and tourism real estate.
Client Background
NovaWorld is Novaland's branded line of large tourism and resort urban areas, launched on March 7, 2019, with townhouses, shophouses, detached villas, and semi-detached villas.
Starting point
In June 2019 the site had only 10 visits and 19 Google keywords, limiting digital reach for a major real estate launch.
Challenge
The brand needed to create awareness, confidence, and search demand in a competitive resort real estate market where buyers require both lifestyle aspiration and investment trust.
Increase website traffic at scale.
Build SEO foundations and content architecture.
Coordinate paid media and social content.
Generate more qualified buyer attention and market conversation.
Strategy
Audit and improve the website so Google could understand and rank project information.
Build content around resort real estate, lifestyle, investment, and project discovery.
Use paid media and social campaigns to accelerate awareness.
Shape buyer journeys from awareness to consideration through content and trust signals.
Execution
Workstream 1
SEO foundation
Improved search access, structure, and project visibility.
Workstream 2
Content architecture
Built content around resort lifestyle and buyer decision points.
Workstream 3
Performance ads
Used paid media to accelerate qualified visibility.
Workstream 4
Social coordination
Created conversation and awareness around the project.
Services Delivered
- Technical SEO
- Foundation and site visibility improvements.
- Content Marketing
- Project, lifestyle, and investment content architecture.
- PPC Management
- Performance advertising for launch and demand.
- Social Media
- Awareness and conversation support.
Results
- Website traffic grew from 10 visits in June 2019 to nearly 100,000 visits per month by December 2022.
- Keyword footprint grew from 19 Google keywords in June 2019 to 2,513 by December 2022.
- NovaWorld became more familiar in the market and attracted tens of thousands of potential customers.
- The campaign strengthened trust and positioning in Vietnam's premium resort real estate segment.
Key Metrics
Monthly website traffic
~100,000
10 visits -> Nearly 100,000/month
Published source result for traffic growth.
Traffic growth
Nearly 1,000x
Published source result comparing initial visits with December 2022 traffic.
Google keywords
2,513
19 -> 2,513
Published source result for keyword footprint expansion.
Visual Gallery
Verified case study
Key Learning
Large real estate launches need search architecture before demand peaks; paid media can accelerate awareness, but organic structure keeps interest discoverable.
Related services
Related industries
Related markets
Build search demand before the market fully knows the project.
Taskcover can map launch visibility, content architecture, buyer intent, and paid-organic sequencing.