Localizing software search demand, rankings, traffic, and conversion for CCleaner in Vietnam.
Taskcover Agency supported CCleaner's Vietnam expansion through localization, technical SEO, content, paid support, rankings, traffic, and conversion alignment.
Client
CCleaner
Focus
SaaS and software
Period
Vietnam software-market expansion campaign
Overview
CCleaner needed to enter and compete in Vietnam's software optimization and security market after company restructuring and international expansion.
Client Background
CCleaner is a system cleaning and optimization software platform backed by Avast after the 2017 acquisition, with expansion focus into Vietnam from 2021.
Starting point
Organic traffic was declining because of Google algorithm shifts and website structure issues. The source objective set traffic, top keyword, and organic conversion targets for Vietnam.
Challenge
CCleaner had to compete with established security and optimization brands including BKAV, McAfee, and Kaspersky while localizing value for Vietnamese software users.
Grow Vietnam website traffic.
Place core keywords in top search results.
Reach 100% top 10, 70% top 5, and 50% top 3 as initial ranking objectives.
Reach 3% organic order conversion as an initial objective.
Strategy
Localize content for young, professional, and older computer users with different needs.
Improve technical SEO and site structure.
Build content around PC, Windows, macOS, performance, and optimization intent.
Use paid support and social engagement to reinforce organic visibility.
Execution
Workstream 1
Localization
Adapted messaging and content to Vietnamese user segments.
Workstream 2
Technical SEO
Addressed structure and optimization issues behind organic decline.
Workstream 3
Content marketing
Built software education around PC, Windows, macOS, and performance needs.
Workstream 4
Paid/social support
Used advertising and engagement to support visibility and conversion.
Services Delivered
- International SEO
- Vietnam localization and market intent.
- Technical SEO
- Website structure and search performance.
- Content Marketing
- Software education and product-intent content.
- PPC Management
- Paid support for software-market demand.
Results
- Traffic to the website reached 810,000.
- 100% of core keywords reached top 10.
- 80% of core keywords reached top 5.
- 60% of core keywords reached top 3.
- Organic traffic order conversion reached 5%.
- Social engagement reached 3,000.
- CCleaner and Avast were connected with paid computer protection and antivirus software recognition in 2021 and 2023, and remained positioned among top security/software brands in 2024.
Key Metrics
Website traffic
810,000
Published source result for website traffic.
Core keywords in top 10
100%
Published source result for keyword rankings.
Core keywords in top 5
80%
Published source result for keyword rankings.
Core keywords in top 3
60%
Published source result for keyword rankings.
Organic order conversion
5%
Published source result for conversion from organic traffic.
Visual Gallery
Verified case study
Key Learning
Software localization has to translate market trust, technical clarity, performance intent, and conversion confidence; rankings alone do not establish product adoption.
Related services
Related industries
Related markets
Localize software demand without weakening technical credibility.
Taskcover can map SaaS/software search intent, content localization, technical health, and conversion barriers.