Strengthening product discovery, category visibility, UX, and conversion for an action-sports retailer.
Taskcover Agency aligned category SEO, product discoverability, content quality, UX, checkout friction, paid support, retargeting, and reputation signals.
Client
SkatePro
Focus
eCommerce
Period
eCommerce search and conversion growth engagement
Overview
SkatePro needed customers to find action-sports products across a broad catalog while turning search visits into orders.
Client Background
SkatePro is a global action-sports retailer serving more than 4 million customers per year with more than 20,000 items across skateboards, scooters, BMX, roller sports, and related gear.
Starting point
In 2020, organic traffic averaged about 250 and paid traffic averaged about 3, sometimes reaching 0. Conversion was constrained by UX, checkout friction, and weak calls to action.
Challenge
A large action-sports catalog needs clear category architecture, product paths, technical controls, persuasive content, and a purchase experience that does not lose users after discovery.
Reach top 10 visibility for action-sports product searches.
Improve website interface and content quality.
Increase organic and paid traffic.
Improve conversion from visitors to orders.
Strategy
Map category and product intent around action sports and priority terms.
Improve catalog architecture, internal links, and product discovery.
Refresh content to help users choose equipment.
Use paid media, retargeting, social activity, and reputation signals to support organic growth.
Execution
Workstream 1
Category SEO
Mapped action-sports category and product demand.
Workstream 2
Technical SEO
Reviewed catalog discoverability and search access.
Workstream 3
UX/CRO
Improved navigation, content clarity, checkout flow, and calls to action.
Workstream 4
Paid/social support
Used advertising and social media to reinforce demand and retarget buyers.
Services Delivered
- eCommerce SEO
- Category, product, and buying-intent architecture.
- Technical SEO
- Catalog and crawl/discoverability controls.
- Content Marketing
- Product education and category support.
- PPC Management
- Paid support and retargeting.
Results
- SkatePro Canada reached top 10 results for important action-sports keywords.
- Organic traffic rose from about 250 to thousands of visits per month.
- Paid traffic stabilized and at times exceeded the campaign target.
- Conversion improved through UX and checkout optimization.
- Social audience reached 107,000 Facebook followers and 234,000 Instagram followers.
- Google Maps rating improved to 4.2 stars.
Key Metrics
Organic traffic
Thousands/month
About 250
Published source result for traffic growth from a low 2020 baseline.
Top 10 visibility
Reached
Published source result for important action-sports keywords including examples in the source.
Facebook audience
107K
Published source result for social audience size.
Instagram audience
234K
Published source result for social audience size.
Visual Gallery
Verified case study
Key Learning
eCommerce SEO compounds when category architecture, product guidance, reputation, paid learning, and checkout usability are treated as one buying path.
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Make your catalog easier to find and buy from.
Taskcover can review category architecture, product discovery, technical controls, and conversion friction.